Gain a Competitive Edge with Our B2B eCommerce Platform for Aftermarket Automotive Parts

Complete Control for You. A Better Buying Experience for Your Customers.

Today’s aftermarket automotive manufacturers need creative ways to maintain control, increase margins, and achieve growth – all while providing the effortless and efficient customer experiences today’s B2B shoppers demand.

If your current system doesn’t help you do that, you’re going to get lapped.

MidwayPlus is the answer. The quick-to-implement, easy-to-use platform customizes operations and gives buyers the flexibility to shop on their terms, leading to stronger, more loyal, and longer-lasting relationships.

Built by Industry Experts with a Demonstrated Track Record of Success

What happens when you combine an exceptional product with unparalleled customer support?

Developed and staffed by seasoned professionals, MidwayPlus produces quantifiable results for companies like yours. Recent successes include:

$20-$70K reduced spend on tax compliance
40-70% fulfillment speed improvement after only 100 orders
3,600 hours of manual work saved
3X+ per-SKU view increase

It’s no wonder that users give our automotive B2B ecommerce platform an NPS score of 9.58/10!

The B2B eCommerce Platform for Aftermarket Automotive Parts with Features that Speed Growth and Outpace the Competition

100% Done-For-You Order Processing That Fully Integrates with Your Systems

Grow revenue, manage tax compliance, gain customer insights, go to market in 90 days and sell 24/7 to vetted buyers with total visibility. Give every team – leadership, sales, marketing, finance, and IT – the overhead-free order processing, tax compliance, ERP integration, marketing and reporting tools they need to succeed.

Your Brand, On Demand

43% of stock checks, 48% of orders, and 36% of MidwayPlus user revenue all occur outside traditional business hours. Pull ahead by keeping your shop accessible to preselected shoppers 24/7 – even while others are closed.

One Dashboard. Total Visibility.

Track orders, backorders, balances, key metrics, and customer data in one place so your whole team can stay informed, aligned, and ready to respond.

Manage Your Product Data

Beat other manufacturers to hundreds of additional sales by making it easy to buy. Easily manage products, specs, and fitment info. It’s all fully integrated with your ERP for seamless ordering.

Configure Freight & Order Settings

Run your business your way with our B2B ecommerce platform for aftermarket automotive parts. Specify fulfillment expectations, backorder deposit requirements, shipping cutoffs, dropship settings, international settings, shipping methods and more.

Track Metrics & Data

Gather and analyze key metrics for sales, averages, orders, customers, searches, and conversions. Drill down to monthly views, specific customers, and SKUs. Uncover hidden insights into buyer behaviors and product preferences.

Build Your Own Promos

Construct custom coupon, rebate, and discount sale offers with eligibility settings for timing, products, and target amounts. It’s all built into our intuitive B2B ecommerce platform for aftermarket automotive parts.

Ready to Learn More?

What Changes When Manufacturers Partner with MidwayPlus?

Enthusiastic MidwayPlus users are happy to tell you.

Jesse Powell

GForce Performance Engineering

“The fact that orders come through our website and it updates our backend system, it's amazing. The MidwayPlus platform connects the website or the platform your dealers purchase through to the backend. They all talk together. It was an easy decision.”

Mike Fischer

Ecommerce Manager, FASS Diesel Fuel Systems, FASS EGR Solutions

“From our initial conversation to implementation and continued support the Midway Plus team has been extraordinary. We trust Midway Plus with all our B2B and B2C transactions.”

Bart Apple

Eastwood

“In a situation like this, I look at the ROI and I look at the feedback from our customers—they LOVE the tool. They love the simplicity, they can place orders at any time, and they can see inventory. We're able to increase efficiency by giving the power to the customer. And the level of customer service we can deliver is much greater.”

Tony Gault

Managing Director, Kelford Cams

“We are excited that MidwayPlus is helping Kelford Cams once again engage with the North American market at scale. It is important to Kelford to have a direct relationship with the Shops and Resellers buying our products so that we can be in control of how we are represented and priced in the channel. MidwayPlus gives us the scale of the legacy wholesale distributors but without the constant pressure on margins. In addition, the sales tax compliance solutions that are bundled with the software are huge for a small company like us. We see MidwayPlus as the Uber to the B2B world and look forward to using their platform to continue to grow our relationships with the installers who are our true customers.”

Mike Tooley

Operations Manager, Elby

“MidwayPlus delivers on seamless functionality, transactions, dealer marketing, and communications - where our current ERP falls short. On the MidwayPlus platform, we can scale up our dealer reach without having to make investments to our current technology, infrastructure, or add staff to our administrative and sales teams.”