Brian Lounsberry has had only one resume in his life. It was written on yellow-lined paper and read “I can weld and have my own tools.”
He successfully used it to get a job at a local garage which began his twenty-five year journey to CEO of MidwayPlus, the SAAS company he co-founded focused on revolutionizing the automotive aftermarket industry.
Brian established himself as a tenacious leader with a keen eye on improving efficiency by working his way through every facet of the industry. In the body shop, he learned all aspects of operations and within wholesale distribution, he managed sales, marketing, operations, website and software design.
Brian's breadth of experience allowed him to do what he does best, make things better. He never took “no” for an answer and was committed to finding a solution for the industry. His vision for MidwayPlus was to develop a technology for aftermarket brands to have more business choices, build better relationships, and showcase their products in an easier and more efficient way.
Lounsberry is a member of Performance Racing Industry (PRI) and Specialty Equipment Market Association (SEMA), where he also served on the board of directors.
Greg Atkins has built and sold successful IT companies throughout his tenure.
Greg's innate ability to optimize a company's operating capabilities, while maximizing customer satisfaction have made him a key component to the success of launching MidwayPlus.
Greg's clear understanding of business strategies and financial policies are due, not only to his degree in economics, but his years of honing his business acumen at Motovicity Distribution and The I.T. Management Group.
Greg's solution-oriented approach to work closely with our business partners ensures an efficient and world-class client experience.
In his more than 20-year career in the automotive industry, MidwayPlus co-founder Albert Reda has built over $100M in business revenue.
Albert's unprecedented sales and marketing know-how have helped to catapult several up-starts into brand leaders in the High-Performance market segment.
Albert has an unparalleled talent of bringing resellers and brands together and is the cornerstone of MidwayPlus' mantra ‘it's all about connections.'
After working as a full-stack developer for many years, Steven Christy decided to take the plunge into starting his own business.
Steve is not just a MidwayPlus co-founder, his agile knowledge of business applications and scalable e-commerce websites have resulted in total annual revenues of more than 40M yearly sales on multiple online platforms.
Steve's vast back-end knowledge and training have been critical to build MidwayPlus into the successful software tool it is today.
What Do You Get As A Brand With MidwayPlus?
Everything you need scale your aftermarket manufacturing business without having to increase your overhead.
Everything In One Place
Get total visibility into your entire sales channel and supply chain in one platform that lets you see everything around every transaction so you'll never be in the dark again.
Resellers Place Their Orders
Let resellers place their own orders whenever they want, 24/7 365, so you can free up 50% of your CSRs' time when orders are managed automatically.
Automatic Order Processing
Eliminate all the back-and-forth hassle when orders are processed, status and inventory are updated, and everyone on both sides is notified—all automatically.
Order & Shipping Visibility
Keep your customers in-the-know when they can check stock, receive order confirmations, view orders and backorders online, and get shipment notifications.
Accurate Shipping Quotes
Enable your buyers to see accurate shipping costs that account for discounts, upcharges, and free freight thresholds before they confirm their orders without having to contact you for a quote.
Designed For Integrations
Our team will help you configure integrations to your ERP, EDI, inventory, accounting, and retail portal, including Oracle Netsuite, Quickbooks, Stripe, outside channel partners, and 3rd-party logistics.
Invite-Only Audience
Your products are not for everyone. Control who can buy from you with free, invite-only access for only the resellers you choose.
Market To Your Buyers
Gain access to our exclusive network, promote your products, announce new ones, share listing updates, and offer promos to them through our integrated news feed.
Built-In Shopping Cart
Process and fulfill 100s of orders a day with the built-in retail shopping cart, fully integrated with your ERP + EDI extensions.
Define Your Promotions
Move inventory on your terms when you can create and manage all your B2B promotions, coupons, and customer rebates from one platform.
Built-In Analytics
Get key metrics at your fingertips and know exactly what your dealers are buying from your online store front, and how often, so you can prioritize what sells and innovate on what's in demand.
100% Sales Tax Compliance
Scale your business without having to worry about whether our platform is sales tax compliant when every reseller's exemption certificates are automatically authenticated and managed.
Live Inventory Feed
Eliminate the excess calls and emails from customers who simply need an inventory check when they can see if something's in stock from your online store and optionally limit sales to only in-stock items.
One-Click Decisions
Recover even more time for your CSRs and enable them to give better, faster service when they can see an order's status in an instant and approve or deny requests with a click of a button without a phone call or email.
Custom Listings & Pricing
Include images, videos, and documents, discontinued and supersede products, tiered pricing, bulk pricing on SKU, scheduled pricing, time limits, reseller access control, and more.
Access Anywhere
MidwayPlus is fully mobile / responsive and can be accessed on any device so you never have to be out of the loop on an important transaction or support request.
Built By Aftermarket Industry Professionals For Your Aftermarket Business
With decades of industry experience in our team and having worked on both sides of the B2B aftermarket transaction, we've considered every challenge, nuance, and circumstance that manufacturers and resellers face and have built the tools to meet each one so manufacturers can take control of their sales and supply chain to scale their business and so resellers can have the easiest B2B purchasing experience possible.
What Do You Get As A Reseller With MidwayPlus?
Everything you'd expect in an online shopping experience, but built for wholesale purchasing.
Direct Relationships With Brands
Build direct buying relationships with the brands you sell—on a private, invite-only platform.
Place Your Own Orders
Buy whenever you want, 24/7 365, from multiple brands on the same order, so you never have to wait for business hours to place an order, especially when its on your mind in the moment.
Automatic Order Processing
Get realtime updates to your order status, see past orders, get notified when status change, and access your entire supply chain in one portal account.
Up-To-Date Lead Times
See real lead times for your orders, have it dropshipped to your customer while you checkout, and save yourself the phone calls and emails.
Accurate Shipping Quotes
Select shipping methods for each manufacturer and see your shipping costs during checkout so you're never in the dark.
See Exclusive Offers & News
Stay informed and ahead of the rest and get access to exclusive offers on the internal, B2B news feed.
Global Brand Network
Expose your shop profile and service abilities to hundreds of potential brands who can invite you as a buyer.
Access Anywhere
MidwayPlus is fully mobile / responsive and can be accessed on any device so you can manage your purchases from anywhere.
One-Step B2B Sales, Direct To Your Dealer Network On The Aftermarket Automotive eCommerce Platform With 100% Done-For-You Tax-Compliant Order Processing, Fully Integrated With Your Systems
Go to market selling direct in weeks instead of months with the B2B aftermarket automotive eCommerce marketplace for manufacturers that gives you everything you need to sell direct to dealers.
Without adding overhead and without having to spend thousands of dollars building something in-house.
Always Be In-The-Know
Your Company Store Dashboard lets you view metrics in context, status for open orders, backorders, and balances, top customers, your recent feed posts, relevant customer data, and more.
Manage Your Product Data
Manage products, specify key info, categories, pricing, packaging and shipping, compliance, warranties, returns, special rules, and more, fully integrated with your ERP.
Configure Freight & Order Settings
Specify fulfillment expectations, backorder deposit requirements, shipping cutoffs, dropship settings, international settings, shipping methods and more.
Track Metrics & Data
See key metrics for sales, averages, orders, customers, searches, conversions, and uncover hidden insights into your buyers behaviors and product preferences. Drill down to monthly views, specific customers, and SKUs.
Build Your Own Promos
Construct custom coupon, rebate, and discount sale offers with eligibility settings for timing, products, and target amounts.
With a lot more.
