B2B Aftermarket Parts Ecommerce Automotive Case Studies

Success Stories

Read about manufacturers who have accelerated online sales and driven revenue with MidwayPlus.

Heritage Tools Brand Modernizes Operations to Boost Efficiency, Onboarding Speed, and Revenue

Eastwood Company overhauled B2B sales with our self-serve portal for pricing, inventory, and order tracking, plus automated tax-exemption collection. Now new buyers are pre-screened and can be live the same day, with 24/7 access that cuts manual workload across teams. Built-in marketing and reporting tools launch promos fast, track conversions, and keep leaders aligned to drive efficient, scalable growth.

Automated Ordering and Reporting Helps Diesel Parts Manufacturer Simplify Multi-State Compliance and 24/7 Sales

FASS Solutions, a leading diesel performance parts manufacturer, needed a way to manage growing sales and complex tax requirements across all 50 states. In just 8 weeks, the team implemented an always-on ordering system with built-in state tax automation, detailed reporting, and real-time ERP integration. The result: easier compliance, faster customer purchasing, and a more connected sales operation.

Automotive Case Studies by the Numbers

Reduction in Order Entry Workload
0 %
Sales Tax Compliance Achieved Across 50 States
0 %
Weeks of Fast, Painless Onboarding
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Steve Christy
Steve Christy
Director of Software & Technology & Co-Founder

After working as a full-stack developer for many years, Steven Christy decided to take the plunge into starting his own business.

Steve is not just a MidwayPlus co-founder, his agile knowledge of business applications and scalable e-commerce websites have resulted in total annual revenues of more than 40M yearly sales on multiple online platforms.

Steve’s vast back-end knowledge and training have been critical to build MidwayPlus into the successful software tool it is today.

Albert Reda
Albert Reda
Director of Business Development & Co-Founder

In his more than 20-year career in the automotive industry, MidwayPlus co-founder Albert Reda has built over $100M in business revenue.

Albert’s unprecedented sales and marketing know-how have helped to catapult several up-starts into brand leaders in the High-Performance market segment.

Albert has an unparalleled talent of bringing resellers and brands together and is the cornerstone of MidwayPlus’ mantra ‘it’s all about connections.’

Greg Atkins
Greg Atkins
COO, CISO, & Co-Founder

Greg Atkins has built and sold successful IT companies throughout his tenure.

Greg’s innate ability to optimize a company’s operating capabilities, while maximizing customer satisfaction have made him a key component to the success of launching MidwayPlus.

Greg’s clear understanding of business strategies and financial policies are due, not only to his degree in economics, but his years of honing his business acumen at Motovicity Distribution and The I.T. Management Group.

Greg’s solution-oriented approach to work closely with our business partners ensures an efficient and world-class client experience.