THE TEAM
Brian Lounsberry | CEO | Co-Founder
Brian Lounsberry has had only one resume in his life. It was written on yellow-lined paper and read “I can weld and have my own tools.” He successfully used it to get a job at a local garage which began his twenty-five year journey to CEO of MidwayPlus, the SAAS company he co-founded focused on revolutionizing the automotive aftermarket industry.
Brian established himself as a tenacious leader with a keen eye on improving efficiency by working his way through every facet of the industry. In the body shop, he learned all aspects of operations and within wholesale distribution, he managed sales, marketing, operations, website and software design. Brian’s breadth of experience allowed him to do what he does best, make things better. He never took “no” for an answer and was committed to finding a solution for the industry. His vision for MidwayPlus was to develop a technology for aftermarket brands to have more business choices, build better relationships, and showcase their products in an easier and more efficient way.
Lounsberry is a member of Performance Racing Industry (PRI) and Specialty Equipment Market Association (SEMA), where he also served on the board of directors.
Brian Lounsberry | CEO | Co-Founder
Brian Lounsberry has had only one resume in his life. It was written on yellow-lined paper and read “I can weld and have my own tools.” He successfully used it to get a job at a local garage which began his twenty-five year journey to CEO of MidwayPlus, the SAAS company he co-founded focused on revolutionizing the automotive aftermarket industry.
Brian established himself as a tenacious leader with a keen eye on improving efficiency by working his way through every facet of the industry. In the body shop, he learned all aspects of operations and within wholesale distribution, he managed sales, marketing, operations, website and software design. Brian’s breadth of experience allowed him to do what he does best, make things better. He never took “no” for an answer and was committed to finding a solution for the industry. His vision for MidwayPlus was to develop a technology for aftermarket brands to have more business choices, build better relationships, and showcase their products in an easier and more efficient way.
Lounsberry is a member of Performance Racing Industry (PRI) and Specialty Equipment Market Association (SEMA), where he also served on the board of directors.
Greg Atkins | COO | CISO | Co-Founder
Greg Atkins has built and sold successful IT companies throughout his tenure. Greg’s innate ability to optimize a company’s operating capabilities, while maximizing customer satisfaction have made him a key component to the success of launching MidwayPlus. Greg’s clear understanding of business strategies and financial policies are due, not only to his degree in economics, but his years of honing his business acumen at Motovicity Distribution and The I.T. Management Group. Greg’s solution-oriented approach to work closely with our business partners ensures an efficient and world-class client experience.
Albert Reda | Director of Business Development | Co-Founder
In his more than 20-year career in the automotive industry, MidwayPlus co-founder Albert Reda has built over $100M in business revenue. Albert’s unprecedented sales and marketing know-how have helped to catapult several up-starts into brand leaders in the High-Performance market segment. Albert has an unparalleled talent of bringing resellers and brands together and is the cornerstone of MidwayPlus’ mantra ‘it’s all about connections.’
Albert Reda | Director of Business Development | Co-Founder
In his more than 20-year career in the automotive industry, MidwayPlus co-founder Albert Reda has built over $100M in business revenue. Albert’s unprecedented sales and marketing know-how have helped to catapult several up-starts into brand leaders in the High-Performance market segment. Albert has an unparalleled talent of bringing resellers and brands together and is the cornerstone of MidwayPlus’ mantra ‘it’s all about connections.’
Beth Walkup | Director of Marketing | Co-Founder
Co-founder Beth Walkup is a creative brand strategist, marketer and entrepreneur. Over her two-decade career, Beth has developed distinctive branding, marketing and creative campaigns and assets for leading retail, international motor sports and billion-dollar fashion brands including Indianapolis Motor Speedway, Finish Line, and Spanx. She has unparalleled expertise bringing brands to life in brick and mortar and digital environments with a keen focus on building brand value. Beth has a unique combination of creative, analytic, and interpersonal skills that she brings to every project.
Steve Christy | Director of Software & Technology | Co-Founder
After working as a full-stack developer for many years, Steven Christy decided to take the plunge into starting his own business. Steve is not just a MidwayPlus co-founder, his agile knowledge of business applications and scalable e-commerce websites have resulted in total annual revenues of more than 40M yearly sales on multiple online platforms. Steve’s vast back-end knowledge and training have been critical to build MidwayPlus into the successful software tool it is today.
Steve Christy | Director of Software & Technology | Co-Founder
After working as a full-stack developer for many years, Steven Christy decided to take the plunge into starting his own business. Steve is not just a MidwayPlus co-founder, his agile knowledge of business applications and scalable e-commerce websites have resulted in total annual revenues of more than 40M yearly sales on multiple online platforms. Steve’s vast back-end knowledge and training have been critical to build MidwayPlus into the successful software tool it is today.