Brand Features
MidwayPlus is your software solution to efficiently manage, market, and sell to your entire reseller network all on a single platform.
TRANSACTIONS
Your reseller network can view inventory, lead times, and their specific pricing. Launch products and manage
your B2B promotions, coupons, and customer rebates all on a single platform.
TAX COMPLIANCE
MidwayPlus delivers full sales tax compliance for all brand orders placed on the platform. Our automated
system authenticates and manages your resellers’ state tax exemption certificates. Expand to new markets and get ahead of your tax compliance to seamlessly scale your business.
CONNECTIONS
A transaction engine, delivering complete sales visibility into your sales channel. Easy ERP integration that allows you to choose from a wide range of built-in-house integrations with platforms, ranging from Stripe to Quickbooks to NetSuite. MidwayPlus gives you even more flexibility for custom solutions. Compatible with outside channel partners and third party logistics.
METRICS & ANALYTICS
Complete dealer network control and analytics. Know your dealers and what they buy in your online storefront.
MARKETING
Speak directly to your dealers about the product they buy. Promote your product to thousands of resellers
via our exclusive portal social feed. Easily distribute product data, price list updates, and brand assets with a single click.
Reseller Features
MidwayPlus is your single account to connect you with the industry's top brands. Direct B2B transaction to make your wholesale buying process easy.
DIRECT RELATIONSHIPS
Transact directly with your brands with your wholesale pricing. Resellers always access the platform for FREE.
ORDER MANAGEMENT
Access your entire supply chain in one portal account. Streamline your ordering process with our central tax document management, direct messaging to brands, and easily accessible shipping details.
EXCLUSIVE NEWS AND OFFERS
Exclusive, B2B social media feed that keeps you informed on all the wholesale news from your supply chain.
Never miss another product announcement, price change, or marketing opportunity again.
GLOBAL NETWORKING
Showcase your shop’s profile visible to hundreds of potential brands. Our platform allows you to engage and discover new brands and products from around the globe.