Founded in 2003 and headquartered in Washington, Missouri, FASS Solutions is an aftermarket automotive parts manufacturer that provides top-shelf equipment for diesel vehicles and machines. The company operates multiple divisions, including FASS Diesel Fuel Systems and the newer FASS EGR Solutions, which offers products to manage exhaust gas recirculation. These EGR parts help users achieve compliance with federal emissions standards and can extend vehicle lifetimes by up to 6.5X by burning off 85% of the carbon deposits that result from recirculation.
As FASS expanded its reach into new markets, especially through online sales, it wrestled with an increasingly complex regulatory environment. New laws were exposing the company to sales tax compliance risks, and adhering to state-by-state standards had become particularly time-consuming.
In 2018, the U.S. Supreme Court’s South Dakota v. Wayfair ruling reshaped how businesses handle sales tax. The decision overturned the longstanding “physical presence” rule, which had previously required companies to collect sales tax only if they had a physical location in a given state. It also introduced new risks into FASS’s compliance strategy as they scaled nationwide.
The “economic nexus” laws enacted in the wake of South Dakota v. Wayfair mean that states can require out-of-state sellers like FASS to collect and remit sales tax if certain revenue or transaction thresholds are met. They apply even if the company doesn’t have a warehouse, storefront, or employees in the state.
With the launch of the EGR Solutions division in 2023, FASS Solutions Chief Operating Officer Jeremy Murders saw an opportunity to streamline operations. Expanding product lines meant selling into more states, and with that came sales tax obligations that were increasingly difficult to manage. Rather than juggle multiple vendors or overburden internal staff, Murders looked for a comprehensive solution that could simplify multi-state compliance from the start.
“You’ve got to be able to keep up with all the different states, all the different taxing agencies, and how much you sell in each of them,” he explained. “It’s a kind of double jeopardy. If you collect and shouldn’t have, you’re in trouble, and if you don’t collect, you’re in trouble for that too.”
For Murders, the goal was to make purchasing EGR parts easy for customers while ensuring his team could stay focused on what they do best. He wanted a system that would take the burden of tax compliance off their plate. Fortunately, he already had the right partner in mind.
FASS’s Chief Financial Officer had begun exploring a piecemeal approach to managing tax compliance, but it quickly became clear that the costs and complexity of coordinating multiple solutions would be significant. Already familiar with MidwayPlus through a longstanding professional relationship with Co-Founder and Director of Business Development Albert Reda, Murders recognized that MidwayPlus stood out in the market. He knew that the platform could meet his emerging tax needs and so much more.
Confident it was the right solution at the right time, he presented it to the CEO. After a few meetings and a clear understanding of the value it offered, the leadership team moved forward without hesitation. There was no need to evaluate other vendors. The expected return on investment made the decision easy.
After a quick, painless onboarding that took only 8 weeks, FASS Solutions rolled out MidwayPlus across departments. Today, Murders and his team leverage a wide range of the platform’s powerful suite of features.
The software’s intuitive tax compliance features reduce exposure, lower costs, and minimize effort across departments. Buyers can select their state, view a sample of the required form, upload their documentation, and receive immediate feedback. If something is incorrect, the system explains what needs to be fixed. This automation has significantly reduced manual follow-up and freed up time across multiple roles at FASS.
The ability to offer products to buyers anytime, anywhere is driving sales. “It’s like going to the mall,” Murders says. “MidwayPlus gets the buyer’s order right, sends the right part number, and charges the right sales tax. A lot of our customers work all day,” he continues. “They can order at their convenience. We’re never unavailable.”
MidwayPlus provides robust reporting tools that give FASS staff a clear and comprehensive view of operations. The team reviews order volumes daily and weekly to stay aligned on sales performance and identify trends early.
The built-in marketing capabilities, including outreach tools, discount configuration, and threshold pricing, help FASS reach more qualified buyers. The ability to engage with customers who are already interacting with the brand has made it easier to promote offers and generate interest without relying on additional platforms. Seamless integration with NetSuite, FASS’s ERP, reduces complexity and supports real-time inventory management and order processing. This next-level client service supports each new visitor’s journey and makes FASS the go-to provider for returning customers.
The customer service FASS receives from Midway Plus has been consistently strong. The team receives prompt responses to questions and quick resolutions when issues arise, creating confidence in the software and the relationship. Murders reports that, when he offers feedback, the MidwayPlus team listens, demonstrating a strong commitment to partnership and continuous improvement.
Asked to sum up his experience with MidwayPlus, Jeremy Murders doesn’t hesitate. “I’ve been blown away,” he says. “There are no regrets. They haven’t let us down. MidwayPlus has been great for our company.”
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After working as a full-stack developer for many years, Steven Christy decided to take the plunge into starting his own business.
Steve is not just a MidwayPlus co-founder, his agile knowledge of business applications and scalable e-commerce websites have resulted in total annual revenues of more than 40M yearly sales on multiple online platforms.
Steve’s vast back-end knowledge and training have been critical to build MidwayPlus into the successful software tool it is today.
In his more than 20-year career in the automotive industry, MidwayPlus co-founder Albert Reda has built over $100M in business revenue.
Albert’s unprecedented sales and marketing know-how have helped to catapult several up-starts into brand leaders in the High-Performance market segment.
Albert has an unparalleled talent of bringing resellers and brands together and is the cornerstone of MidwayPlus’ mantra ‘it’s all about connections.’
Greg Atkins has built and sold successful IT companies throughout his tenure.
Greg’s innate ability to optimize a company’s operating capabilities, while maximizing customer satisfaction have made him a key component to the success of launching MidwayPlus.
Greg’s clear understanding of business strategies and financial policies are due, not only to his degree in economics, but his years of honing his business acumen at Motovicity Distribution and The I.T. Management Group.
Greg’s solution-oriented approach to work closely with our business partners ensures an efficient and world-class client experience.
