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Built By Aftermarket Industry Professionals For Your Aftermarket Business

With decades of industry experience in our team and having worked on both sides of the B2B aftermarket transaction, we’ve considered every challenge, nuance, and circumstance that manufacturers and resellers face and have built the tools to meet each one so manufacturers can take control of their sales and supply chain to scale their business and so resellers can have the easiest B2B purchasing experience possible.

Steve Christy
Steve Christy
Director of Software & Technology & Co-Founder

After working as a full-stack developer for many years, Steven Christy decided to take the plunge into starting his own business.

Steve is not just a MidwayPlus co-founder, his agile knowledge of business applications and scalable e-commerce websites have resulted in total annual revenues of more than 40M yearly sales on multiple online platforms.

Steve’s vast back-end knowledge and training have been critical to build MidwayPlus into the successful software tool it is today.

Albert Reda
Albert Reda
Director of Business Development & Co-Founder

In his more than 20-year career in the automotive industry, MidwayPlus co-founder Albert Reda has built over $100M in business revenue.

Albert’s unprecedented sales and marketing know-how have helped to catapult several up-starts into brand leaders in the High-Performance market segment.

Albert has an unparalleled talent of bringing resellers and brands together and is the cornerstone of MidwayPlus’ mantra ‘it’s all about connections.’

Greg Atkins
Greg Atkins
COO, CISO, & Co-Founder

Greg Atkins has built and sold successful IT companies throughout his tenure.

Greg’s innate ability to optimize a company’s operating capabilities, while maximizing customer satisfaction have made him a key component to the success of launching MidwayPlus.

Greg’s clear understanding of business strategies and financial policies are due, not only to his degree in economics, but his years of honing his business acumen at Motovicity Distribution and The I.T. Management Group.

Greg’s solution-oriented approach to work closely with our business partners ensures an efficient and world-class client experience.